Till sometime back film stars used to confine themselves to Tollywood star in their films. However, after some time they started endorsing few commercials.
But with the changing trend, film stars decided to endorse as many brands as possible as they felt that the number of brands increases craze for them. Now even that became old fashioned.
Now film stars of Tollywood are entering into all formats and are not leaving any opportunity to showcase their talent. NTR set a new trend by hosting the show Bigg Boss which became the talk of the industry. Rana too entered the small screen and is anchoring No 1 Yaari.
Tolly wood stars like Rana and Nani hosted IIFA function and both attracted all. Nani hosted the show for the first time and he confessed that he agreed to do so only on Rana’s pressure.
Vijay Devarakonda and Allu Sirish recently hosted an award function. All these young stars say they improved their skills by entering into various channels.